Search Engine Optimization and Search Engine Marketing PDF Print E-mail

SpinShark believes that strong search optimization is the foundation of every online business. Online businesses thrive because they have exposure to millions of potential customers. The big problem is that all your competitors have access to those same customers.

SpinShark helps you stand out. Natural search engine optimization is the essence of online success. Proper search engine optimization leads more qualified potential customers to your business. SpinShark takes the time to understand your business, we understand what drives your profits and revenues. We create search strategies and opportunities that bring higher value customers with higher conversion potential to your door. We understand what a difference the right traffic makes. Search engine optimization is key to creating a thriving online business.

Proper natural search placement is the equivalent of free marketing for your business. We think that the best way to grow our business is to help you grow your business. We believe in using industry standard practices combined with our decades of experience as marketers to bring about the perfect convergence of positioning your business to exactly the right customer when they are looking to do business with you. Search is a treacherous game, and you need experienced professionals to guide you through the waters. The SpinShark staff averages more than 8 years experience in online and business marketing.

Proper paid search management can be the accelerator for your revenue engine. Paid search is the amazing money machine. You put dollars into paid search and customers come out. The magic is understanding how much to spend, where to spend it, and how to manage the process so that you make money. SpinShark uses a mix of industry standard tools and experience-driven analysis to insure that your paid search campaign meets your business goals.

Search engine optimization creates new opportunities for your business. SpinShark follows a strict methodology to create the best search engine optimization campaign for your business. We call our method The ARRC system. It isn't complicated, but following this powerfully disciplined approach, we create the best opportunity to grow your business:

  • ANALYSIS: Search engine optimization starts with analysis. We need to understand where your business is today. We create benchmarks around traffic, conversion, ROI, technology status and more. During this first stage of search engine optimization, we create a complete snapshot of your online business, including current search engine rankings, linking strategies and effectiveness, technology hurdles and opportunities. Also, we benchmark your site performance from a traffic, conversion and revenue perspective. Then we move on to stage two of search engine optimization...
  • RESEARCH: During this portion of our engagement, we research the top traffic generating keywords for your business, we research your competitors, we research emerging search trends to help position your business to grow. During this phase of search engine optimization, we are laying the analytical framework for taking your online business to the next level...
  • RECOMMEND/REPAIR: This is the strategic phase of search engine optimization, where we recommend content, technology, and merchandising strategies. We start to repair site architectures, and sitemaps, and URL formations, and all of the exciting (ha!) technical parts of search engine optimization. This is where we become partners and create great opportunities for online business growth.
  • CREATE: During this stage of search engine optimization, we start to create new content, new pages, new value propositions, new keyword rich paragraphs. This is the fun part. We start to test and test, and soon, your site grows in size. You start seeing traffic to products that didn't sell before. You start to see new traffic from new sources. Your business, your site, and your search engine ranking begin to GROW!
And, when we are done with our ARRC, we start all over again. We continually inprove the process and your search engine rankings by forcing ourselves through this disciplined, time tested method. When we built our prior businesses, like Batteries.com, we continually used these methods to grow from an 8 letter domain name to a multi-million dollar enterprise. The ARRC model worked for us, and we guarantee that it will work for you!
ARRC System

Questions? Comments? Want to get started? Contact us at This e-mail address is being protected from spambots, you need JavaScript enabled to view it or call us toll free at 877-761-9068